Volume 2, Issue 5 (12-2011)                   jemr 2011, 2(5): 21-46 | Back to browse issues page


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Mahdavi G, Majed V. The impact of Socio-Economic and Psychological Factors on Life Insurance Demand in Iran. jemr. 2011; 2 (5) :21-46
URL: http://jemr.khu.ac.ir/article-1-137-en.html

Abstract:   (8084 Views)
Life insurance as an investment and assurance tool provides a great source of investment financing in different economies. Despite life insurance development in advanced countries and in many developing economies, it could not get its appropriate share in Iranian family’s basket. This paper investigates factors that affect life insurance demand in Iran. So, random sampling used to get required information in three provinces of Iran (Tehran, East Azerbayjan and Mazandaran). Factors are divided into two main groups: Socioeconomics and psychological. Required data were gathered using questionnaire. Results show that life insurance demand has negative relationship with individual expected health condition, premium, expected inflation, degree of risk aversion and income. Bequest, economic optimism, age, employment of partner and reading has positive relation with life insurance demand. Based on the sample, result show that life insurance demand is not affected by advertisements but is affected by others recommendations.
Full-Text [PDF 961 kb]   (1618 Downloads)    
Type of Study: Applicable | Subject: سایر
Received: 2010/12/28 | Accepted: 2012/01/9

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